by admin | Jul 29, 2021 | Blog
Birdzi has created a shopper quality index called the KIC™ Score. This unique score, similar to a FICO Score, is a composite of complex shopper attributes designed to provide a methodology for automating marketing strategies for each customer and measuring the...
by admin | Jun 15, 2021 | Blog
FMI’s 2021 Grocery Shopper Trends Report identified three trends in grocery shopping, personalized wellness being among them. According to the report, 58% of shoppers believe they could be eating somewhat to a lot healthier. This paints a picture of shoppers...
by admin | May 13, 2021 | Press Releases
How does strategic personalization help grow your business? Greater digital engagement with retail shoppers, driven by the increase in online shopping, has brought with it a focus on personalization. Recent research suggests personalization can influence purchase...
