Blogs

Birdzi has created a shopper quality index called the KIC™ Score. This unique score, similar to a FICO Score, is a composite of complex shopper attributes designed to provide a methodology for automating marketing strategies for each customer and measuring the...

Has your car ever broken down leaving you to wait for assistance in order to get back on the road and reach your destination on time? It certainly throws a wrench in your plans, doesn't it? It makes you adjust, plan and adapt to the changes in circumstances...

FMI's 2021 Grocery Shopper Trends Report identified three trends in grocery shopping, personalized wellness being among them.  According to the report, 58% of shoppers believe they could be eating somewhat to a lot healthier.  This paints a picture of shoppers who are...

At the risk of sounding cliche, we are living in strange times. What can retailers expect to be the impact of COVID on shopping behavior? It has been decades since a global event of this scale has taken place. Some would argue that the world has never seen an event...

By Mary Scimone We’re in a restaurant for my daughter’s birthday (pre-pandemic of course). She loves coming here for her favorite, obscenely proportioned, macaroni & cheese. Since it’s her birthday, she also requests a side of fries because, as she puts it, ‘why...

We use AI and data science to help our clients identify, understand, and engage their customers, creating an omnichannel personalized experience that, over time, build lasting loyalty. Here are a few words from our clients as a testimony of trust.
Dennis Host, Vice President of Marketing at Coborn’s Incorporated – National Grocers Association, 2018…

A few centuries ago, the most common method of predicting the future was to hire a seer, an astrologer, or, better yet, an Oracle. The knowledge of the future lay in the hands of a few gifted individuals who held sway over kings and emperors. History is replete with such examples. These people had a connection to a higher state of consciousness that allowed them to see into the future. You could…

Photo by Martijn Baudoin on Unsplash Written by: Gary Hawkins, founder, and CEO of the Center for Advancing Retail & Technology (CART) Read Grocery Dive's article HERE While nearly all the supermarket retailers are experiencing substantial sales increases during...

Written by: Shekar Raman, Co-Founder, and CEO of Birdzi Crazy times! These are crazy times, indeed. Who would have ever believed that we would spend most of Spring and some, if not all, of the summer at home! Our hearts go out to those that are impacted by the COVID...

Birdzi’s Customer Engagement Ecosystem to help retailer compete with the country’s largest mass retailer Harps Food, the leading food retailer in Arkansas, has chosen to deploy Birdzi’s customer engagement tools.  Harps Food will leverage Birdzi’s real-time digital...

As we begin a new decade, I'd like to offer up a handful of resolutions every retail executives may want to adopt: 1. Resolve to reflect on the implications of the exponential growth of technology every day. We have hit the inflection point on the exponential growth...

Written by: Gary Hawkins, founder, and CEO of the Center for Advancing Retail & Technology (CART) We regularly hear about the exponential growth of technology-fueled innovation, but don’t stop to really consider the implications. And yet, a recent flurry of...