In The News

Get insight into the power of Artificial Intelligence and access the latest research and trends in the Supermarket industry

Weis Markets Launches New Personalization Tool

Digital customer engagement solution provider Birdzi has launched Visper, a personalization capability proven to increase customer sales, visits and retention for regional supermarket retailers. Weis Markets is the first retailer to use the new technology, which is rolling out to other grocers such as Coborn’s and Niemann Foods soon.

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Nimble or Not?

Nimble or Not?

  Trying to compete with the big guys in today’s ever-changing retail world can be a hard hill to climb for independent grocery businesses. We don’t have the budgets, the manpower, or the sheer geographic...

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Customer Intelligence as a Service

Customer Intelligence as a Service

  Retailers of any size that fail to understand competition has fundamentally changed—from decades of product-driven practices to a true customer focus driven by share-of-wallet and lifetime value—are destined for a challenging future....

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Costco: first New Zealand store

fresh plazaLidl has revealed its £500mln expansion program in the capital, as well as its plan to open the first ever central London store on Tottenham Court Road…

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Pseudo Customer Centricity: Fool’s Gold

Retailers must employ a customer-first philosophy into organizational culture. By Gary Hawkins. Many regional retailers are (at last!) intent on becoming customer-centric, more than a decade after The Kroger Co. led the way and more than two...

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Customer Touch Points and the Human Experience

I was visiting someone in the hospital the other day and, looking about the room, noticed an Amazon Echo installed on the wall opposite the hospital bed. There was a sign under the device telling patients that they could ask Alexa to call their...

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The Amazon Doctrine and the Innovation Arms Race

Observations on how traditional retailers can best compete with the world’s leading e-tailer. Amazon CEO Jeff Bezos has long understood the value of being out in front as technology innovation fundamentally alters the rules of competition. While...

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Leveraging Shopper Insights From Chaos to Action

Three steps to help retailers make sense of the chaos of new data and capabilities. Multidimensional shopper data is the new primordial ooze giving rise to powerful insights leading to increased retail performance. Novel technologies are providing...

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E-Commerce 2.0 Comes of Age

Why retailers’ first-generation e-commerce initiatives are no longer enough. Primed by studies projecting 20% of industry sales moving online within the next few years and triggered by Amazon’s aggressive moves to grow its online grocery...

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The Convergence of Food and Health

Technology holds the key for retailers to leverage health and wellness cred. Food represents an estimated $5 trillion a year industry in the United States. Nearly everywhere we look in the physical world—and increasingly online—food is available,...

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Tackling Retail’s Big Data Challenge

Data discipline can make or break a retailer’s success. Data has long powered modern retail, helping Walmart become a master of supply chain logistics and fueling Kroger’s customer-centric strategy. Artificial intelligence and the cloud are fueling...

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Birdzi Secures Funding Round, Partners With Three Platform Providers

retail touchPointsBirdzi, a provider of personalized digital customer engagement solutions for grocery retailers, has closed a Series A funding round with REVTECH, a retail technology accelerator that focuses on high-growth ventures in retail, grocery and hospitality. Financial terms have not been disclosed.

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The 3 Immutable Laws of Retail Innovation

Retailer partners need to 'mind the gap' as the pace of change quickens. Everyone in the retail industry, from the cashier to the CEO, knows that transformation and disruption are changing the way we shop. But too many retail executives are dealing...

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Healthcare and Food Align to Benefit the Individual

Health & Wellness Gets Personal: Part 3 The personalized wellness vision aligns managed care organizations, healthcare providers, employers, food manufacturers, and retailers to improve and maintain the wellness of each individual. Powerful...

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Personalized Wellness: A Virtual Dietitian

Health & Wellness Gets Personal: Part 2 Healthcare has made valiant efforts to guide consumers to beneficial foods, only to find the information quickly forgotten within hours of leaving the doctor’s office. Understanding nutrition labels on...

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Health and Wellness Gets Personal

Technology enabling a new paradigm in which healthcare and food come together. As a nation, we spend over $5 trillion a year to feed our bodies. That’s the value of food sold each year in the United States through retail and foodservice, including...

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Poor Personalization Will Cost You

Digital Customer Engagement in Supermarket Retail: Part 4 Amazon’s business serves one master: the customer. Everything the company does is focused on securing a growing portion of each customer’s spending across a fast-growing array of product...

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Is Amazon Planning 2,000 Grocery Stores In The U.S.?

In this article, Retail TouchPoints explores Amazon's reported move into grocery locations. "Leveraging customer data, improving personalization, mobile centricity, and building efficiencies into in-store experiences are the only options for those...

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Is Amazon Planning 2,000 Grocery Stores In The U.S.?

retail touchPointsAmazon’s reported jump into small grocery locations may be part of a long-term plan, one that just may test the limits of how far the e-Commerce brand will be able to extend its offerings. Amazon is planning on opening 20 grocery stores in the U.S. by the end of 2018, according to internal documents accessed by Business Insider…

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Taking Proximity Tech Beyond Promotional Offers

Many retailers have invested the money to install beacons in stores and deliver location-based promotions and offers to shoppers. According to the most recent report from Proxbook, more than 6.2 million beacons have currently been deployed. But...

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How To Gain ROI And CX Values From Beacon Strategies

Beacons can help retailers access information about in-store shopper activity and deliver a better customer experience by implementing a layer of e-Commerce-style analytics on their store shelves. The Beacon Strategies also features a County Market...

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County Market app driving traffic, loyalty

Niemann Foods’ County Market stores are drawing new consumers and retaining others with its myCountyMarket app that pushes location-based offers to loyalty cardholders’ mobile devices as they shop the store. County Market’s 44 stores are equipped...

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County Market app driving traffic, loyalty

SN supermarket newsOur in-store offers that we offer with the beacon technology have a dramatically higher redemption rate than something that we send out of store." — Nathaniel Jones, County Market…

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6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

street fightA lack of data isn’t a problem in the digital shopping world, where online retailers regularly use cookies and retargeting to track visitors and generate the types of hyper-personalized recommendations that increase sales. But the offline world is trickier in many ways, and retailers are still exploring how to effectively leverage mobile data to create more targeted in-store marketing campaigns.

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5 Monetization Strategies for Beacon Vendors

street fightBeacon technology — and the type of customized, personalized marketing it enables — is one of the fastest growing segments of the local industry. As beacons graduate from the “experimental” phase, interest among retailers is expected to explode. In the U.S. alone, in-store retail sales influenced by beacon…

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5 Monetization Strategies for Beacon Vendors

Birdzi's CEO weighs in on monetization strategies for beacon vendors: Develop value add services. "Beacons themselves have become commodities. To distinguish themselves, beacon vendors need to develop value add services that enable end-users to...

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9 Killer Location Features for Retailer Mobile Apps

Concierge assistance: “In order to receive timely assistance and efficient customer service, allow shoppers to request assistance and advertise their in-store location to store associates, based on their proximity to beacons. An example would be a...

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9 Killer Location Features for Retailer Mobile Apps

street fightForty-three percent of consumers have had a retailer’s app on their smartphone for more than a year, but despite that type of loyalty, this category of branded mobile apps still has a long way to go. Retailer apps have a reputation for being bulky and unnecessary, and for taking up space on consumers’ phones without delivering enough benefit…

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Millennials a key focus at National Grocers Show

Seamlessly engaging with your customers is at the core of Birdzi's shopper engagement suite. Canadian Grocer features Birdzi in their latest piece on Millenials: "County Market is using Birdzi's platform to deliver personalized offers,...

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Birdzi partners with the Center for Retail Innovation

Wake Forest University's Center for Retail Innovation is creating a powerful alliance of manufacturers, retailers and channel partners to discover the latest trends in retail, or completely reinvent them. The goal is to generate a powerful return...

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10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

street fightThe notion of how to manage customer service is changing for brick-and-mortar merchants as shoppers increasingly voice their preference for communicating with businesses through their smartphones rather than face-to-face, even while they’re shopping in-store. Fifty-eight percent of shoppers in a Consumer Electronics Association survey said they’d rather look up information on their smartphones while shopping than speak to an employee…

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County Market wins Mobile Strategies Award

County Market has been chosen to receive a Store Operations Superstar Award from Retail TouchPoints. County Market is receiving a Bronze Award in the category of Mobile Strategies. County Market was nominated for its work with Birdzi.   In its...

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The Future of Retail – SiliconIndia

"Combining context with personalization is an extremely powerful proposition for retail. In conjunction with mobile, they represent a marketer's dream- the ability to reach a shopper with relevant messaging at the right time and place. There is a...

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County Market Turns on Beacons in 44 Stores

Niemann Foods rolled out beacons in its County Market grocery stores following a successful test. The new technology is deployed in all 44 locations. County Market is a division of Niemann Foods and had tested beacons in conjunction with Birdzi, a...

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Nicholas Dollar Saver Amps Up Digital Savings

Nichols Dollar Saver is replacing its digital coupons and current in-store app with a single solution. The Checotah, Okla.-based retailer has joined Birdzi’s Personiphi Network, which offers omnichannel personalized savings through Nichols’...

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6 Reasons Why Beacon Programs Fail

street fightBeacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices.

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Nicholas Dollar Saver Amps Up Digital Savings

progressive grocerNichols Dollar Saver is replacing its digital coupons and current in-store app with a single solution. The Checatoh, Okla.-based retailer has joined Birdzi’s Personiphi Network, which offers omni-channel personalized savings through Nichols’ website, mobile site, mobile app and email.

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Regional Grocers Light Up Stores With Beacon Tests

Regional grocery chains Niemann Foods and Woodman’s Markets have rolled out beacons as tests give way to larger implementation. Niemann Foods has installed a beacon marketing platform by analytics company Birdzi in eight of its County Market stores...

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Why Video-Based Shopper Analytics Will Bow To Mobile

Birdzi collaborates with Wake Forest University School of Business, Lowes Foods, CART, and RockTenn to provide in-store location analytics for their Learning Labs. This endeavor aims to create a controlled environment to study shopper behavior and...

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Birdzi Announces Partnership With Core-apps

In 2013, Birdzi entered into a partnership with Core-apps, the event industry's #1 mobile app provider. This partnership aims to integrate Birdzi's technology into the Core-apps application and implement the solution at a growing number of industry...

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