Discovering shopper behavior through new in-store metrics —
In September 2013, the Center for Advancing Retail and Technology (CART) released a white paper featuring Birdzi’s innovative indoor location analytics platform. It highlighted its potential to vastly improve in-store operations through the increased understanding of shopper behavior in real-time. The case study tracks Birdzi’s solution in two different pilot store locations. It draws upon some of the most important findings.
CART provides research and education around new technologies.
Its focus is to present retailers and CPG brands with innovative solutions and best practices.
Access here: www.advancingretail.org.