Digital Customer Engagement in Supermarket Retail: Part 3
There is no better example of how a traditional supermarket retailer must change to remain competitive in today’s world than that provided by Kroger. As the grocery industry moves online and confronted by new competition, Kroger is becoming as much a technology company as it is a grocery retailer. “Companies are iterating not in years but in days,” Matthew Groom, Kroger technology’s general manager said. “We’re in a digital arms race. We’re a 133-year-old grocery chain that’s competing with companies that didn’t exist a year ago.”
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