A Competitor Opened Across the Street.

When a new competitor opened directly across the street, one regional grocer took action to protect its shopper relationships.

Using Birdzi’s VISPER solution, the retailer launched six weeks of personalized weekly offers tailored to individual shopping behavior. The results demonstrated the value of relevant engagement: shoppers who redeemed offers purchased 97% more items per trip than non-engaged shoppers, while those who activated offers without redeeming purchased 35% more items per trip.

Explore how personalized promotions helped a regional grocer respond to competitive pressure, strengthen shopper engagement, and drive larger baskets.