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Shopper Analytics

Unlocking Insights: Maximize Your Retail Data

Birdzi’s shopper analytics platform offers a comprehensive suite of tools to empower retailers with invaluable insights into customer behavior and campaign performance.

With out-of-the-box dashboards and reports, retailers can quickly access essential data, such as sales trends, customer demographics, and migration reports, allowing them to make informed decisions in real time. Birdzi also provides ad hoc dashboards and reports, enabling retailers to customize their analytics to meet specific needs, whether it’s evaluating the success of a new promotion or assessing the impact of a pricing strategy.

Campaign deep dives delve into the granular details of marketing efforts, providing a nuanced understanding of customer responses and optimizing future campaigns. Redemption reports track coupon and loyalty program usage, while customer engagement reports assess shopper interactions, allowing retailers to enhance customer relationships and drive loyalty. Birdzi’s comprehensive analytics suite equips retailers with the tools they need to thrive in today’s competitive market.

1-On-1 Demo

Birdzi provides you with the tools to deliver highly strategic personalization while scaling the overall growth of your business.

Behavioral Prediction
Strategic Targeting
KIC Score Dashboard
Segmentation Reports
Segment Behavior
Acquisition &
Retention Metrics
Email Performance
Lapsed Shopper
& Reactivation
Performance Analytics
Image showing a woman's hand holding a smartphone with a miniature grocery bag overflowing with groceries.

KIC™ Scores

Similar to how banks rely on FICO® scores to make lending decisions, grocers can now tap into the power of KIC™ Scores to make informed marketing choices. KIC Scores analyze shopper data to assess a customer’s value to your business.

Customers with high on the KIC™ Scores are typically the cream of the crop, making it crucial to identify and nurture these loyal patrons. Meanwhile, individuals with mid-level scores could benefit from some extra attention, leveraging CIP insights to provide personalized product recommendations that elevate their shopping experience. As for customers with lower scores, targeted promotions, informed by CIP insights on how previous promotions affect KIC™ Scores, can be pivotal in encouraging them to become more frequent shoppers.

Out-Of-The-Box Reporting & Tools

Birdzi’s analytics platform is a powerhouse of tools and insights tailored to the grocery retail industry. Birdzi’s out-of-the-box reporting & analytics include:

  • Customer Segmentation reports
  • KIC score dashboard
  • Customer segment behavior tracker
  • Acquisition and retention metrics
  • Lapsed Shopper and reactivation metrics
  • Email Marketing Performance Dashboard
  • Coupon Performance Analytics

Thrive in Today’s Data-Driven Landscape

Birdzi’s analytics platform delivers unparalleled experience for retailers, offering out-of-the-box reporting and a robust suite of features that grant immediate and comprehensive insights into their operations. Tailored KPIs specifically designed for the grocery retail sector and deep-dive shopper insights provide an intricate understanding of customer behavior.

The platform’s flexibility shines with the ability to effortlessly create ad hoc reports, ensuring that retailers can analyze data precisely as needed, while seamless data sharing is facilitated through robust exporting functions. Auto and trigger-based distribution streamline the dissemination of critical information, ensuring that it reaches the right hands at the right time.

Unveiling key sales metrics, such as the % of ID sales, and customer-centric metrics like the KIC Score and segmentation migration, Birdzi’s platform offers invaluable performance insights. For marketers, campaign analytics empower them to optimize their efforts, while digital engagement metrics provide a real-time pulse on customer interaction.

With report alerts and distribution features, stakeholders are not only informed but also empowered to make data-driven decisions that steer their business toward success. Birdzi’s comprehensive platform stands as an indispensable solution for grocery retailers, equipping them to thrive in today’s data-driven landscape.

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