Chicken Wins the Cart, Beef Wins the Register

The meat department had a record year, but national averages only tell part of the story. Ron Bonacci looks beneath the headlines using household-level grocery loyalty data to explore how shoppers are really buying protein. From chicken’s growing dominance in the cart and beef’s continued strength at the register to trade-down behavior, basket patterns and shifting shopper missions, the data reveals what these trends mean for regional grocers, and how first-party data can turn category trends into specific actions.

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