Understand Your Customers — As They’re Changing
Customer behavior doesn’t stand still. Your intelligence shouldn’t either.
The Understand capability unifies loyalty, transaction, and digital data into adaptive customer intelligence, powered by automated segmentation, predictive analytics, and agentic AI.
Retailers generate enormous volumes of data, but siloed systems, static segments, and manual reporting limit its value. Teams often rely on outdated insights, wait on analysts for answers, or miss emerging behavior shifts until revenue is already impacted.
Without continuously evolving intelligence, growth becomes reactive instead of proactive.
HOW UNDERSTAND WORKS
- Predictive models identify churn risk, growth potential, and emerging trends
- Prescriptive intelligence powers weekly ad and promotion recommendations
- Natural language querying enables teams to ask questions in plain language
- Automated dashboards surface insights reduce manual reporting and analysis
The result is intelligence that works for your teams — not the other way around.
Meet KIC™: The Score That Powers Smarter Marketing Decisions
Similar to how banks rely on FICO® scores to make lending decisions, grocers can now tap into the power of KIC™ Scores to make informed marketing choices. KIC Scores analyze shopper data to assess a customer’s value to your business.
Customers with high on the KIC™ Scores are typically the cream of the crop, making it crucial to identify and nurture these loyal patrons. Meanwhile, individuals with mid-level scores could benefit from some extra attention, leveraging CIP insights to provide personalized product recommendations that elevate their shopping experience. As for customers with lower scores, targeted promotions, informed by CIP insights on how previous promotions affect KIC™ Scores, can be pivotal in encouraging them to become more frequent shoppers.
Customer
Intelligence
Pulse
Proactive alerts and behavioral signals. Monitor shifts in customer behavior and surface emerging risks and opportunities before they impact performance.
AskKea
Conversational analytics powered by natural language querying. Ask questions in plain language and receive immediate, data-backed answers — reducing analyst dependency and accelerating decision-making.
Dashboards
Automated, always-on performance visibility. Track KPIs across loyalty, promotions, and engagement with continuously updated reporting.
Datascope
Advanced reporting built for merchandising and category teams. Access structured, reliable data that reveals performance drivers, promotional effectiveness, and growth opportunities.
Shopper Analytics
Deep customer segmentation and behavioral insights. Identify high-value segments, lifecycle trends, and purchasing patterns to inform strategic decisions.
AIM (Ad Impact Manager)
Prescriptive weekly ad recommendations. Optimize promotional planning with AI-driven recommendations grounded in real customer behavior and revenue impact.
From Insight to Revenue Impact
The Understand capability enables retailers to:
- Identify churn before it happens
- Increase promotional effectiveness
- Align marketing and merchandising decisions
- Reduce manual reporting time
- Act on fresh behavioral signals
- Drive measurable retention, trips, and revenue
When intelligence is automated, accessible, and continuously evolving, teams move faster — with greater precision and confidence.
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