Grocery retailers and CPG brands invest across trade promotions, shopper marketing, retail media and loyalty, but those investments are often organized around products, categories and promotional calendars rather than specific customer outcomes.
In this Birdzi Point of View, retail expert Gary Hawkins explores a different approach: aligning promotional funding with the customer behaviors retailers and CPGs want to influence. He outlines a practical, phased path toward more personalized promotions, clearer measurement and a customer investment model that creates value for both retailers and brands.
Click this Link to Access Full POV: From Promotion Spending to Customer Investment
Sign up for Updates
Stay current on the latest happenings at Birdzi!
"*" indicates required fields
Related Posts
" alt="Chicken Wins the Cart, Beef Wins the Register" />
" alt="AI-Powered Personalized Digital Front Pages" />
" alt="Grocery Industry Trends 2026" />Request a 1-on-1 Demo
There’s no substitute for seeing Birdzi’s capabilities first-hand with a seasoned expert to answer all your questions.
"*" indicates required fields