Birdzi Integrates with NCR’s Loyalty System to Improve Grocers’ Personalization Efforts

Integration replaces costly promotional strategies, enabling retailers to provide shoppers with personalized offers, delivered directly to the point of sale by Birdzi

ISELIN, N.J. –Jan. 4, 2020 – Birdzi Inc., a provider of personalized digital customer engagement solutions for regional supermarket retailers, has announced the completion of its real-time integration with NCR’s loyalty system, enabling retailers to dramatically expand the scope of their personalized promotion efforts. The integration enables the delivery of customer-specific promotional discounts, offered in real-time during the transaction and at scale.

Birdzi’s integration transforms personalization capabilities for retailers using NCR’s loyalty solution. Until now, retailers publishing personalized offers were limited to utilizing direct mail, print-in-lane coupons or their digital coupon provider’s integration to the POS – all of which were costly solutions. Through Birdzi’s integration, retailers can publish an unlimited number of personalized offers with the savings delivered into the transaction at the point of sale via a real time call to Birdzi’s platform, which is triggered by the customer loyalty ID.

Now, retailers can vastly expand their personalization efforts, moving from marketing staples like personalized weekly ads to more strategic initiatives designed to grow the individual shopper value, and provide contextually relevant promotions, all in a real-time, digital ecosystem.

“Shoppers are in constant motion and don’t always have the time or desire to track down promotional offers ahead of a trip to the store,” said Shekar Raman, co-founder and CEO, Birdzi. “Our integration with NCR enables grocers to provide shoppers with curated, relevant offers that can be quickly applied to orders, resulting in a rewarding shopping experience. This rapid and personalized promotion delivery helps build customer loyalty and, ultimately, a stronger bottom line thanks to repeat purchases.”

Birdzi had previously integrated NCR’s Loyalty solution for purposes of reporting back to the shopper real-time point balances, club activity, and other loyalty information, via Birdzi’s white-label app and web app.

The NCR Loyalty integration is live at Coborn’s stores.

About Birdzi

Birdzi is an innovative provider of end-to-end personalized digital customer engagement solutions for grocery retailers. Its platform helps regional retailers leapfrog their largest competitors by driving contextually relevant engagement across every touchpoint, inside and outside the store. Birdzi’s AI-powered personalization uses data science and big data to deliver real-time, personalized offers to individual shoppers to grow basket size, increase the frequency of shopping trips and improve customer retention. Birdzi’s solutions are used in hundreds of grocery stores, driving millions of relevant digital offers to consumers each month.

For more information, visit: www.birdzi.com.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a leading software- and services-led enterprise provider in the financial, retail and hospitality industries. NCR is headquartered in Atlanta, Ga., with 36,000 employees globally. NCR is a trademark of NCR Corporation in the United States and other countries.

Web site: www.ncr.com

Twitter: @NCRCorporation

Facebook: www.facebook.com/ncrcorp

LinkedIn: www.linkedin.com/company/ncr-corporation

YouTube: www.youtube.com/user/ncrcorporation

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