Disrupting How Grocery Retail Goes to Market

The grocery retail industry is at a pivotal moment. Years of mass promotions and weekly ads have led to diminishing returns, thinner margins, and weaker loyalty.

In “Disrupting How Grocery Retail Goes to Market,” Ron Bonacci and Gary Hawkins show how AI, unified data, and strategic hyper-personalization connect marketing and merchandising into one go-to-market approach that grows loyalty and profit.