Why retailers’ ability to meld physical and digital worlds is no longer optional.
As physical brick-and-mortar shopping melds with the digital world, customer experience is the defining battleground since shoppers can now engage with retailers at any time and from any place using different devices. This is about far more than just online shopping. New capabilities have come into the market that is transforming the shopping experience itself, especially in the store, where a majority of retail sales continue to take place. Retailers can avail themselves of leading-edge cloud-based solutions, purpose-built to fuse the digital and physical shopping experience, bringing new services and values to shoppers.