KIC Score: Beyond Market Segmentation

KIC Score: Beyond Market Segmentation

Birdzi has created a shopper quality index called the KIC™ Score. This unique score, similar to a FICO Score, is a composite of complex shopper attributes designed to provide a methodology for automating marketing strategies for each customer and measuring the...
Reimagining the Future of Grocery Shopping

Reimagining the Future of Grocery Shopping

Has your car ever broken down leaving you to wait for assistance in order to get back on the road and reach your destination on time? It certainly throws a wrench in your plans, doesn’t it? It makes you adjust, plan and adapt to the changes in circumstances...
Post-Covid Shopping Behavior; What Can We Expect?

Post-Covid Shopping Behavior; What Can We Expect?

At the risk of sounding cliche, we are living in strange times. What can retailers expect to be the impact of COVID on shopping behavior? It has been decades since a global event of this scale has taken place. Some would argue that the world has never seen an event...
Transforming Grocery Retail With Artificial Intelligence

Transforming Grocery Retail With Artificial Intelligence

Artificial intelligence is fundamentally transforming the way retail operates. It is a combination of leading-edge technologies that enable machines to think, comprehend and execute tasks like humans. It’s a computer program that learns from experience and uses that...
How To Improve Retail Customer Experience

How To Improve Retail Customer Experience

Today’s customers demand a seamless experience across all platforms because of the expanding technology. They are savvier, have shorter attention spans, and want to prioritize saving time, effort, and money during their grocery trips. For retailers to remain...