Birdzi Welcomes a Refreshed Brand!

Birdzi Welcomes a Refreshed Brand: Combining the Kea’s Intelligence and Aurora Borealis’s Brilliance

Birdzi, a customer intelligence and activation platform, is proud to unveil a refreshed logo and visual identity. This marks a new chapter in our journey, shaped by growth, innovation, and partnership.

The timing is right. Since our founding in 2012, we’ve evolved from a pioneering startup to a trusted partner for grocery retailers.

Our new logo pulls from two powerful elements of nature: the kea bird, one of the most intelligent animals in the world, and the aurora borealis, which pulls us towards a dynamic path.

birdzi 2025

Birdzi Is More Than Just a Tech Company

Birdzi is built on the belief that technology should empower retailers with clarity, purpose, and progress. 

Our team has more than 150 combined years of experience across data science, engineering, and grocery retail. We deeply understand the unique challenges our partners face, and design solutions that help retailers compete, and win, in a competitive market. 

Our commitment goes beyond code. Our Customer Intelligence and Activation Platform continues to innovate based on customer needs. Our client success team meets weekly with every customer to ensure they’re always supported, always advancing.

Our New Branding Reflects our Core Differentiators 

The two essential elements of our new logo reflect our core differentiators as a business, combining the kea’s ingenuity with the aurora’s brilliance.

The Kea Bird

The kea bird from New Zealand, an endangered parrot species, is known for their complex cognitive abilities, curiosity, and resilience. They can solve logical puzzles, collaborate, and work together toward shared objectives, even creating and using tools to do so. 

Another endearing quality about the kea is that they are one of the world’s most social creatures, with an urge to explore and manipulate their surroundings alongside one another.

Does this sound familiar?

The kea has been our unofficial mascot since day one, embodying the intelligence, agility, and curiosity that define our approach. At Birdzi, we channel those same traits as we collaborate closely with our retail partners to navigate change and uncover new opportunities.

The Aurora Borealis 

As the colorful backdrop of our refreshed brand, the aurora borealis stands out with its stunning presence and dynamic movement.

The natural light phenomenon pulls us towards nature as a source of inspiration for design, adaptability, and innovation while helping us rise out of a sea of sameness. 

This is how we build our technology: by leaning into nature for inspiration and listening to what our retail partners need to activate and orchestrate a seamless, natural shopping journey.

Looking Ahead: Driving Innovation While Fostering Positive Connections

Combined, the kea’s integrity and aurora’s brilliance reflect Birdzi’s:

• Fearless creativity
• Purposeful innovation
• Nature-inspired intelligence
• Commitment to clarity, exploration and progress
• Ability to see the possibility in a challenge

We seek beauty in data and clarity in chaos. We believe innovation should feel as natural as it is powerful and every digital experience should support the human connections that drive loyalty and growth, with a user-friendly UX. 

We are proud to say that these goals are shared by our client partners. Together, we work hand in hand to ensure we meet the unique needs of retail shoppers, all while fostering positive connections and driving innovation.

Contact us today to discover how Birdzi, customer intelligence and activation platform, can help you connect with shoppers, bring your marketing campaigns (and monetization opportunities) to life, optimize merchandising and marketing operations, and unlock meaningful growth.