Regional grocery chains Coborn’s and Foodtown are targeting individual shoppers with personalized messaging based on personal preferences, purchase history, and current location.
Birdzi, a provider of strategic personalization and shopper engagement solutions, is working with the Minnesota-based Coborn’s and New Jersey-based Foodtown, to provide personalized digital savings for their shoppers and increase customer engagement.
The platform allows retailers to target shoppers based on their personal preferences, purchase history, and current location. Grocers using Birdzi technology have seen week-over-week growth in shopper engagement as they deliver targeted, relevant offers to their customers.
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