Minnesota-based Coborn’s and New Jersey-based Foodtown have both selected the Birdzi platform to provide personalized digital shopper savings and increase customer engagement.

The Birdzi platform allows retailers to target shoppers based on their personal preferences, purchase history, and current location. Grocers using Birdzi technology have seen week-over-week growth in shopper engagement as they deliver targeted, relevant offers to their customers. The omnichannel approach that Birdzi enables attracted Coborn’s and Foodtown as they work to provide the same experience to their customers.

To read more, visit www.progressivegrocer.com.