Many supermarket retailers are turning to personalization to bolster consumer engagement. Regional grocers Coborn’s and New Jersey-based Foodtown have selected the Birdzi platform to leverage personalization tactics both online and in brick-and-mortar locations.

“Building a data-driven customer-centric marketing strategy has long been a goal of mine,” said Dennis Host, VP of Marketing of Coborn’s in a statement. “When we began conceiving the program requirements and exploring possible technology partners, we recognized that Birdzi was a perfect fit. They are able to provide personalized, relevant offers and help drive customer loyalty through very current technology streams.”

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