History Overview
Birdzi’s journey began with an idea from a co-founder’s 11-year-old child – a concept for locating products in a supermarket. This idea led Birdzi to build a product location and in-store traffic analytics platform. Once Birdzi realized supermarkets were not maximizing the potential of their data the company decided to pivot.
Birdzi recognized that retailers were underutilizing the wealth of shopper data that they collected. It was Birdzi’s belief that this data could be used to understand shoppers better and help businesses grow. In response, Birdzi evolved, developing a sophisticated data platform that now serves as the foundation for its highly scalable and hyper-personalized campaign delivery system.
2012
- Store mapping & Traffic Analytics
- Product Location
2013
- Mobile app
2014
- Shopper Purchase Behavior
2015
- Digital Coupons
- Offer Management
2016
- Personalization of Search, Coupons & Weekly Ad Items
2018
- Shopper Segmentation
2019
- Shopper Insights & Analytics
2020
- Personalized Wellness
- Strategic Personalization and Offer Targeting
- AI Behavioral Models
2021
- VISPER 1.0
2022
- KIC Scores
2023
- VISPER 2.0
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