In this article, Retail TouchPoints explores Amazon’s reported move into grocery locations.

“Leveraging customer data, improving personalization, mobile centricity, and building efficiencies into in-store experiences are the only options for those who want to survive in this new reality,” said Shekar Raman, Co-Founder, and CEO of Birdzi. “This is just a warning shot from Amazon. Of course, there are tens of thousands of supermarkets, and I don’t mean to spell gloom and doom, but the future is evident, and early movers will be the only ones to prosper in this new tomorrow. Supermarkets who build deeper relationships with their communities, get smarter with their data, and build strategic partnerships to stay in the technology game are sure to weather this change. Game on.”

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