Three steps to help retailers make sense of the chaos of new data and capabilities.
Multidimensional shopper data is the new primordial ooze giving rise to powerful insights leading to increased retail performance. Novel technologies are providing new data on shopper behavior every day, inside and outside the store. So how do retailers, already overwhelmed by innovation, bring order to this chaos of data and develop actionable learning? There are three steps to successfully gaining and leveraging shopper insights.