Health & Wellness Gets Personal: Part 2

Healthcare has made valiant efforts to guide consumers to beneficial foods, only to find the information quickly forgotten within hours of leaving the doctor’s office. Understanding nutrition labels on packaged foods have proven to be a formidable barrier to time-starved shoppers in today’s vast supermarkets filled with a dizzying array of thousands of products. To have a significant impact, guidance to beneficial foods has to be easy, convenient, and contextual to the shopper and it is only today that we have the technology necessary to do this.

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