Digital Customer Engagement in Supermarket Retail: Part 4
Amazon’s business serves one master: the customer. Everything the company does is focused on securing a growing portion of each customer’s spending across a fast-growing array of product categories. That laser focus has powered Amazon to owning an estimated 44% of U.S. e-commerce sales in 2017.
By contrast, traditional supermarket operators say they are customer-focused while, in truth, the same retailers spend vast effort and resources on procurement and securing marketing funds from brand manufacturers.
Click here to read the full article on Winsight Grocery Business.