Digital Customer Engagement in Supermarket Retail: Part 4
Amazon’s business serves one master: the customer. Everything the company does is focused on securing a growing portion of each customer’s spending across a fast-growing array of product categories. That laser focus has powered Amazon to owning an estimated 44% of U.S. e-commerce sales in 2017.
By contrast, traditional supermarket operators say they are customer-focused while, in truth, the same retailers spend vast effort and resources on procurement and securing marketing funds from brand manufacturers.