Many retailers have invested the money to install beacons in stores and deliver location-based promotions and offers to shoppers. According to the most recent report from Proxbook, more than 6.2 million beacons have currently been deployed.

But once a program is successful and sales have increased as customers use more promotions, many retailers think they only need to maintain what they have. While you can stop there, however, beacon technology also affords retailers many other opportunities to reach and engage with customers beyond only delivering offers.

Visit to find out how retailers use this technology to deliver a superior customer experience and, ultimately, increase profits.