Technology holds the key for retailers to leverage health and wellness cred.
Food represents an estimated $5 trillion a year industry in the United States. Nearly everywhere we look in the physical world—and increasingly online—food is available, including over 37,000 supermarkets, approximately 1 million restaurants, 150,000 convenience stores, and more. You can grab a soda and snack as you explore Home Depot’s cavernous stores, deliberate office supplies in Staples, or search for clothes at Nordstrom’s. Food has never been more available.