“Combining context with personalization is an extremely powerful proposition for retail. In conjunction with mobile, they represent a marketer’s dream- the ability to reach a shopper with relevant messaging at the right time and place. There is a world of opportunity out there for retailers and startups that can find the right balance by combining these trends, and here is the best part. Everyone wins. The consumer gets a great experience, the retailers have the tools to understand their business and connect with shoppers and the brands can reach shoppers at the point of purchase.”

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